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Financial Advisor | Dr. Andy Lawson, PhD | Freshfield Investments

Meet a Financial Advisor who is also a Financial Economist

I'm Dr. Andy Lawson, BS, MS, PhD, CFP®, a financial economist and an expert in investments and finance.

I'm an investment manager and financial planner and the principal of Freshfield Investments, a fee-only, fiduciary Registered Investment Advisory firm in Plano, Texas serving clients locally and nationally. 

I provide individuals and families with investment management, financial planning and portfolio consulting.

Book a free 45-minute Zoom or in-person consultation with me.


Freshfield is a fee-only investment manager and financial planner located in Plano, Texas serving clients locally and nationwide.  Our principal, Dr. Andy Lawson, PhD (Econ), is a CFP® professional.  We provide all services as a fiduciary, meaning we’re legally obliged to put our client’s best interests first. Unlike brokers, we don’t earn commissions by selling proprietary products such as mutual funds or annuities. By taking a client-first approach, we put our focus where it should be: on you and your financial goals. We believe this and the following four key benefits determine why 9 out of 10 clients entrust their investment management and financial planning needs to us for the long term.*

*Average annual client retention, 2009-2022, calculated as 1-[sum of (# of terminations in year/# of clients in year)]/# of years

Why Us
Fiduciary Financial Advisor | Freshfield Investments | Plano

1. Personalized portfolio management

We take the time to learn about your personal situation, cash-flow needs, time horizon and investment goals. And we discuss with you our investment methodology and philosophy. Then, we develop an investment strategy designed to meet your needs and goals. Going forward, we check-in regularly to make sure your portfolio continues to be aligned with your goals.

Fiduciary Financial Advisor | Freshfield Investments

2. Financial expertise and advice that matters

We have significant expertise in the fields of investment management and financial planning (including retirement, tax and estate planning).  We apply this expertise to managing our clients’ investment portfolios and building their financial plans to maximize the likelihood of our clients achieving their financial goals.


3. No conflict of interest, transparent fees

We are an independent, fee-only firm. This means our only compensation is the fees we receive from our clients—we do not earn commissions so there's no incentive for us to recommend suboptimal investment products or to excessively trade your account.  Furthermore, we are a fiduciary firm, meaning we are legally obliged to always act in your best interests.  Thus, our fee-only, fiduciary provision of services guarantees there is no conflict of interest between us and our clients.


4. White-glove service

We treat each client as if they are our only client.  You will hear from us regularly, not because we have some new product to sell, but to keep us current with your situation and to keep you updated about your portfolio. Our goal is to help you understand what is going on with your portfolio so you have the confidence to reach your long-term investment goals.  What's more, our principalDr. Lawson is always available to you to discuss your portfolio, financial plan or other financial matters.


We offer a full range of tailored advice and investment services

Fiduciary Financial Advisor & principal of Freshfield Investments
Portfolio Management

We build a customized portfolio for every client. A client's portfolio reflects their unique financial circumstances, time-horizon, cash-flow requirements and investment objectives. And it is adjusted to keep pace with their evolving situation and requirements. At Freshfield, our deep investment knowledge and global reach means we can provide the understanding and flexibility to meet our clients' long-term investment goals.

Fiduciary Financial Advisor | Freshfield Investments
Hourly Portfolio Consulting

We offer hourly portfolio consulting.  This service is for clients who manage their own portfolios or are seeking an evaluation of a 3rd-party managed portfolio.  Examples: Can the portfolio be adjusted to increase its long-term return without increasing its risk? Is the portfolio's risk suitable for the owner’s circumstances? If the portfolio is in a taxable account, can investment taxes be reduced? Is the portfolio structured to achieve its objective of funding future expenses?

Financial Planning | Fiduciary Financial Advisor | Freshfield Investments
Financial Planning

Our financial planning—which is provided to portfolio management clients at no additional charge—gives you a holistic analysis that takes every financial aspect into account. Together, we’ll examine your current financial situation and cash-flow requirements and review your investment horizon and investments goals. Once we’ve investigated all these aspects, we’ll present you with a customized financial plan designed to maximize the likelihood of reaching your long-term goals.

Fiduciary Financial Advisor | Freshfield Investments
Financial Consulting

We offer hourly financial consulting. This is for clients who manage some or all of their financial affairs and seek expert advice on a particular financial topic.  Topics include, but are not limited to, estate planning, retirement account contributions, Roth conversions, 401K funds selection, 401K rollovers, college funding and 529 plans, cash management, tax-loss harvesting and defined benefit plans, IRA distributions, Social Security and gift-giving.

For a complete description of available services, visit our Services page

For a description of a complimentary consultation, a comparison of virtual and in-person meetings and what to expect when becoming a new client, visit our Contact page


Having a financial plan and your investments managed the right way by focusing on risk-management and cost-control substantially increases the likelihood that you will be ready for the retirement you want.

Dr. Andy Lawson, BS, MS, PhD, CFP®, Financial Planner and Investment Manager and Freshfield's Founder

Dr. Andy Lawson is a financial economist specializing in financial advisory and investment management. He holds a Bachelor of Science degree in Mathematics and a Master of Science degree in Statistical Sciences from Southern Methodist University in Dallas, Texas and a Ph.D. degree in Financial Economics (Investments) from the University of Texas in Austin, Texas and is a CERTIFIED FINANCIAL PLANNER™  professional.  Andy developed his portfolio management expertise working with institutional investors—holding senior positions at a hedge fund, a pension fund advisory and an economics consultancy—and conducting scholarly research.  His research interests include stock valuation, portfolio diversification, mutual fund performance, stock price volatility and the management of portfolio risk.  During his research he has collaborated with a number of renowned economists and contributed to the economics literature.  Andy now provides financial planning and investment management to clients with a variety of investment objectives in the United States and Europe.  He is a member of the American Statistical Association, the American Finance Association and lives in Dallas, Texas.  Andy continues to carry out research relevant to the management of investment portfolios.

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Dr. Lawson is a CERTIFIED FINANCIAL PLANNER™  professional, a member of the National Association of Personal Financial Planners, the American Statistical Association, the American Finance Association and the Fee-Only Network of financial advisors.

Dr. Lawson



What should I do with a 401K from a former employer?


There are 4 options: keep it where it is, move it to the new employer's 401K, cash out or roll over into an IRA account.  Rolling over is often the best option.

Can investment fees and costs really take a 30% bite out of my retirement?

Yes, over a 20-year investment period, industry-average fees could reduce the value of a portfolio by a third. Investors must aggressively control their investment costs.

Should I decrease my portfolio's risk in turbulent stock markets?

NoIf your portfolio has the correct asset allocation and is suitably diversified you should not react.

Does the firm profit at my expense? Or are you loyal to me, all of the time, with all of my money?

Freshfield never profits at the client's expense; the firm is legally obligated to always act in the best interest of the client.


Written by Economist Dr. Andy Lawson, our Investing Wisely series of blogs provide penetrating insights into some of today's most important and controversial investing issues.

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  • We are a fee-only, fiduciary financial advisor located at 1800 Preston Park Blvd, Suite 105, Plano, Texas and serve clients locally and across the country

  • We provide investment management, financial planning and hourly portfolio consulting.  Financial planning is provided to investment management clients at no additional charge.

  • Meetings may be conducted in-person or virtually

  • Dr. Lawson offers a complimentary initial consultation, which can be booked here

For a description of what a complimentary consultation looks like, a comparison of virtual and in-person meetings and what to expect when becoming a new client, please go to our Contact page

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